PhD Research Project

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Mind Your Mind: Social Influences on Individual Decision Making

Institution:

Bournemouth University

Dept/School/Faculty:

The Business School

PhD Supervisor:

Dr D Secchi

Co-Supervisor:

Dr F Homberg

Application Deadline:

No more applications being accepted

Funding Availability:

Funded PhD Project (Students Worldwide)

PhD Research Project

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This research project aims at measuring the extent to which individuals lean on social channels to make decisions (Simon, 1993; Secchi, 2011). In so doing, the study will help companies better define roles and responsibilities among groups, teams, departments, and boards. Moreover, the study contributes to the assessment of how individual cognition is affected by organizational structure. The study provides management with additional tools to make better decisions thus improving efficiency and effectiveness of the organization. Another byproduct of this research is to provide a measure for how much individuals lean on social resources when they make decisions.