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PhD Discussion Forum

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PhD research topics in Marketing Management


User: acm1899 - 16 June 2011 20:36

Hi everybody,

I'm planning to conduct a PhD within the field of Marketing Management. Hence, can somebody help me with this issue and provide me with several interesting research topics/suggestions (outline) which are firmly embedded in the intercourse between marketing and management.

Thank you in advance

Regards:-)

User: vm100in - 17 June 2011 12:43

======= Date Modified 17 Jun 2011 12:44:37 =======
Hello,

Maybe you can look into the following areas:

1) The role of regional trading blocks in strengthening a firm's competitiveness
2) How globalization may influence the standardization of international marketing strategies
3) The role of the Internet in assisting global firms in the development of a global distribution and market entry strategy
4) You can also consider topics on Destination marketing

All the best!!!!

User: acm1899 - 18 June 2011 18:19

Thank you for these interesting ideas. :)

User: kazaka - 24 September 2018 15:26

I also want to study for a PHD program in the field of national branding. What are some of the best possible topics. Thank you.





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