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branding PhD Projects, Programs & Scholarships

We have 7 branding PhD Projects, Programs & Scholarships

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  Exploring corporate branding strategies in Higher Education
  Dr L Spry
Applications accepted all year round
Branding strategy, often used synonymously with the term “brand architecture” (Kapferer, 2012), refers to an explicit relationship between the corporate brand, the organisation, and its various products and services (Balmer and Gray, 2003).
  The country of origin impact on online retailing
  Mrs J Rosborough, Dr A Rashid
Applications accepted all year round
In general, country of origin is defined as ‘Made in [..]’ (Parkvithee and Miranda, 2012), referring to the place where the product was manufactured.
  The Bradford Doctorate in Business Administration (DBA) is the pinnacle of management education
Doctorate in Business Administration. School of Management. School of Management. After opening our doors in 1963, the. School of Management.
  Leeds Business School Doctor of Philosophy (PhD) Programme
We welcome applicants who want to undertake challenging and innovative doctoral research and be part of Leeds Business School's research community.
  “Consumer-Brand relationship and Responsible Consumption in Liquid versus Solid Consumption” (Advert Reference: RDF19/BL/MOS/CUI)
  Prof C Cui
Application Deadline: 25 January 2019
In the current transformation to digitalisation and social media in marketing and consumption, consumers are getting more involved in ephemeral, access based, and dematerialised consumption (liquid consumption) in contrast to enduring, ownership-oriented and tangible consumption (solid consumption) (Bardhi & Eckhardt 2017).
  PhD Scholarships at the Management School
A stimulating and dynamic research environment. As part of the Russell Group of research intensive universities, we are dedicated to conducting socially responsible and impactful research.
  Winchester School of Art - PhD Studentships 2017/18
Part of the University of Southampton (a Russell Group research-intensive university), Winchester School of Art has a growing reputation as an international centre for research in global art and design and culture and communication, with nearly 80% of its research judged world-leading or internationally excellent (REF, 2014).
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