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consumer PhD Projects, Programmes & Scholarships

We have 126 consumer PhD Projects, Programmes & Scholarships

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We have 126 consumer PhD Projects, Programmes & Scholarships

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PhD in Business and Management - The explanation of consumer choice and marketing behaviour

  Research Group: Marketing and Strategy
The explanation of consumer choice and marketing behaviour. Marketing theory . Supervisor. Professor Gordon Foxall, Cardiff Business School, Cardiff University. Read more

Understanding the sensory perception of topically applied products

The cosmetics industry relies on consumer’s evaluation of their products to understand if they are desirable. However, little research exists systematically exploring relationships between sensory perception of tactile properties, consumer liking, emotional response and physical rheology. Read more
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Expanding the Toolbox for Assessing Polymer Biodegradation

This research project will develop tools and methods for the robust and accurate assessment of biodegradation for a new era of polymers in consumer products that are disposed down the drain. Read more

Why should I cancel you? Generation Z consumer attitudes towards cancel culture phenomenon and brand implications (RDF23/MOS/DJAFAROVA)

Cancel culture is a recent phenomenon referring to boycotting an individual/group of people or a company on social media due to their certain behaviour or communication which was against another person or people’s views (Ng, 2020). Read more

Antecedents of consumer involvement with esports and its impact on users’ psychological wellbeing

Despite the increased popularity of esports globally, there is still limited research on the psychographic profile of esports users, the patterns of involvement with esports and the relationship between the level of involvement and psychological wellbeing. Read more

PhDs in Hospitality, Tourism, Events, Food & Nutrition

PhDs in Hospitality, Tourism, Events, Food & Nutrition. The subject groups of Hospitality, Tourism, Events, Food & Nutrition are in the Department of Service Sector Management in the Sheffield Business School (SBS). Read more

Virtual events, metaverse and the digital consumer

  Research Group: Business and Management
The aim of this PhD project is to evaluate the evolution of the virtual experience and analyse the consumer experience of those who have participated in virtual events in the metaverse. Read more

Consumer energy decarbonisation and energy poverty mitigation

The Project. To limit global warming to the target of 1.5°C, COP26 ended with a global agreement to accelerate action against climate change this decade alongside many countries aiming for longer-term goals of net zero emissions by 2050. Read more

Assessing the efficacy of opt-out collective damages actions as a means of providing consumer redress in respect of competition law infringements.

The last decade has seen a massive increase in the levels of private enforcement of EU and UK competition law, with numerous damages actions being raised in national courts, both on a ‘stand-alone’ and ‘follow-on’ basis, the latter referring to actions which take as their evidential basis decisions by public regulators finding infringements of competition law. Read more

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