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social media marketing PhD Projects, Programs & Scholarships

We have 2 social media marketing PhD Projects, Programs & Scholarships

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  When Social Meets Professional: The Performance Implications of Adopting Social Media in Workplaces
  Dr H Lam
Applications accepted all year round
This position will remain open, until a suitable candidate has been found. Moving beyond sales and marketing, firms have started to adopt social media for internal communications and collaborations among employees.
  Network configuration and optimisation for Omni-Channel retailing supply chain (REF: SF18/BAM/LI)
  Dr G Li
Applications accepted all year round
Omni-channel retailing, in which bricks and mortar joins with other channels such as TV, mobile, tablet, catalogue, and social media as a single means of transaction (Bamfield, 2013), is believed to be the ‘next big trend’ and the future of retailing.
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