Valuing health services: does it matter whether it is an existing or new service?
Prof M Van der Pol, Dr V Watson, Mr D Boyers
22 March 2019
When evaluating health services it is crucial to include population preferences. Discrete Choice Experiments (DCEs) are an increasingly popular tool to elicit population preferences and they can be used to elicit Willingness to Pay (WTP) for use in a Cost Benefit analysis.