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Brunel University London, Brunel Business School PhD Projects, Programmes & Scholarships
We have 3 Brunel University London, Brunel Business School PhD Projects, Programmes & Scholarships
We have 3 Brunel University London, Brunel Business School PhD Projects, Programmes & Scholarships
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Ageing consumers’ identity construction through consumption and practices
The PhD student will be required to conduct in-depth interviews with 30 ageing consumers over a period of 12 months, focusing on exploring and understanding how and what kind of consumption practices are being exercised and employed for the construction of their identity. Read more
Artificial Intelligence in customer interactions: factors influencing value creation and sustained use in a variety of contexts (e.g., healthcare and financial services)
As we enter the fourth industrial revolution, Artificial Intelligence (AI) is being used by more and more organisations - profit-seeking and otherwise – to automate processes in more and more business areas, and with increasing autonomy. Read more
Shoppers’ attitudes towards personalised advertising in the physical environment
The retail industry has seen dramatic changes, as a result of digitalization. Digital technology offered retailers the opportunity to capture data and develop insight about their customers, and to improve efficiency. Read more
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