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Business & Management (brand) PhD Projects, Programs & Scholarships

We have 8 Business & Management (brand) PhD Projects, Programs & Scholarships

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  Investigating Branding and Brand Communities
  Dr C Pich
Applications accepted all year round

Funding Type

PhD Type

A brand can be seen as a communication device, which represents the functional and physical touchpoints such as logos, packaging and signage yet also includes intangible elements such as symbolic values, personality and an organisation’s vision (Kapferer, 2008; Pich et al., 2018).
  The Impact of Influencer Marketing on Influencer Self-identity and Brand Equity
  Dr R Marciniak, Dr D Khalifa, Dr L Carey
Application Deadline: 28 May 2019

Funding Type

PhD Type

The research will focus on identity, brand equity and social media influencers and how influencers, as content marketing creators, positively, or otherwise, impact on the brand.
  “Consumer-brand relationship in a social media age” (SF19/MOS/CUI)
  Prof C Cui
Applications accepted all year round

Funding Type

PhD Type

In the current transformation to digitalisation and social media in marketing and consumption, consumers are getting more involved in access based and dematerialised consumption in contrast to enduring, ownership-oriented tangible consumption.
  Brand Philanthropy and Arts Foundations: Evaluating the ways in which the non-profit organisational model in the arts is being transformed by the operations of luxury brands
  Research Group: Critical Research in Marketing and Society (CReiMS)
  Dr M Herrero
Applications accepted all year round

Funding Type

PhD Type

Re-envisioning the non-profit model in the luxury industry this PhD will focus on the emergence of non-profit arts foundations sponsored by luxury brands.
  Ches-LG-2019-1 Sports marketing and Sponsorship
  Prof J Grix
Application Deadline: 17 June 2019

Funding Type

PhD Type

Despite challenging economic conditions, global expenditure on sponsorship has maintained a steady rate of growth over the last two decades.
  Investigating Motivational Gender Differences in Online Consumer Decision Making (SF19/EIS/THOMSON)
  Dr M Thomson, Prof X Bian
Applications accepted all year round

Funding Type

PhD Type

Understanding online consumer decision making is crucial to the success of e-commerce and the way in which products are presented online plays an essential role in e-retailers’ marketing strategies.
  Customer Experience to Customer Engagement: Tracking the Consumer Journey
  Dr S Resnick
Applications accepted all year round

Funding Type

PhD Type

The increasing complexity of the customer journey, which involves interaction with organisations through multiple touchpoints and channels, has raised the need to understand the customer experience within this journey (Resnick et al., 2014).
  Country-of-Origin and Cross-border Firm Ownership in the Food Industry : A Study on Consumer Valuation in China and New Zealand
  Dr E S Fang, Dr M Mirosa, Dr T Kearney, Prof A Cross
Applications accepted all year round

Funding Type

PhD Type

The food industry in China has provided one of the most interesting case of demand-pushed evolutions. Given the strings of food scandals that broke out in the 1990s-2000s, trust in local food producers has been severely damaged.
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