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Marketing PhD Projects, Programs & Scholarships in China

We have 1 Marketing PhD Projects, Programs & Scholarships in China

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  Country-of-Origin and Cross-border Firm Ownership in the Food Industry : A Study on Consumer Valuation in China and New Zealand
  Dr E S Fang, Dr M Mirosa, Dr T Kearney, Prof A Cross
Applications accepted all year round
The food industry in China has provided one of the most interesting case of demand-pushed evolutions. Given the strings of food scandals that broke out in the 1990s-2000s, trust in local food producers has been severely damaged.
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