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We have 5 Marketing PhD Projects, Programmes & Scholarships in Leeds

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Discipline

Business & Management

Location

Location

Leeds  United Kingdom

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Institution

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Marketing PhD Projects, Programmes & Scholarships in Leeds

We have 5 Marketing PhD Projects, Programmes & Scholarships in Leeds

PhD (School of Management) Doctorate

Study a PhD at the University of Bradford and contribute new and significant knowledge to the field of business and management. Read more

Leeds University Business School

Challenge thinking. Create knowledge. Make an Impact. As a Leeds University Business School postgraduate researcher you will contribute fully to the advancement of knowledge within the Business School. Read more

Consumer dependency on ChatGPT and its impact on their wellbeing

  Research Group: School of Management
The advent of conversational artificial intelligence (AI) platforms, particularly ChatGPT, represents a significant evolution in the way information is accessed and decisions are made in our daily lives. Read more

Assessing the Impact of Digital Technologies on Retail Consumer Decision-Making Among Underserved Groups

  Research Group: School of Management
This PhD project investigates the influence of digital technologies on consumer decision-making in the retail sector, with a primary focus on underserved groups, e.g., older individuals, people with disabilities, ethnic minorities, individuals from lower socio-economic backgrounds and people with limited qualifications or educational attainment. Read more

Virtual Engagement: The Impact of Avatars on Metaverse Retailing

  Research Group: School of Management
In 2020, the Metaverse was valued globally at US$487 billion, encompassing gaming, social media, live entertainment, and gaming/Virtual reality (VR)/Augmented reality (AR) (Bloomberg, 2021), with projections to exceed US$1 trillion by 2030 (Bloomberg, 2022; Precedence Research, 2022). Read more
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