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Brunel University London, Management PhD Projects, Programs & Scholarships

We have 4 Brunel University London, Management PhD Projects, Programs & Scholarships

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  Ageing consumers’ identity construction through consumption and practices
  Dr D Yen
Applications accepted all year round

Funding Type

PhD Type

The PhD student will be required to conduct in-depth interviews with 30 ageing consumers over a period of 12 months, focusing on exploring and understanding how and what kind of consumption practices are being exercised and employed for the construction of their identity.
  Artificial Intelligence in customer interactions: factors influencing value creation and sustained use in a variety of contexts (e.g., healthcare and financial services)
  Dr A Canhoto
Applications accepted all year round

Funding Type

PhD Type

As we enter the fourth industrial revolution, Artificial Intelligence (AI) is being used by more and more organisations - profit-seeking and otherwise – to automate processes in more and more business areas, and with increasing autonomy.
  Shoppers’ attitudes towards personalised advertising in the physical environment
  Dr A Canhoto
Applications accepted all year round

Funding Type

PhD Type

The retail industry has seen dramatic changes, as a result of digitalization. Digital technology offered retailers the opportunity to capture data and develop insight about their customers, and to improve efficiency.
  The nature/implementation of a corporate brand ethos and as an institutional-wide culture.
  Prof J Balmer
Applications accepted all year round

Funding Type

PhD Type

This is a rare opportunity to be supervised by Professor John M.T.
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