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Marketing (augmented reality) PhD Projects, Programmes & Scholarships

We have 1 Marketing (augmented reality) PhD Projects, Programmes & Scholarships

Virtual Engagement: The Impact of Avatars on Metaverse Retailing

University of Bradford Faculty of Management, Law and Social Sciences

Research Group: School of Management

In 2020, the Metaverse was valued globally at US$487 billion, encompassing gaming, social media, live entertainment, and gaming/Virtual reality (VR)/Augmented reality (AR) (Bloomberg, 2021), with projections to exceed US$1 trillion by 2030 (Bloomberg, 2022; Precedence Research, 2022). Read more

Supervisors: Dr A Ueno, Dr R Trivedi, Dr SMF Padela

Year round applications PhD Research Project Self-Funded PhD Students Only

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