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We have 4 Marketing (bradford) PhD Projects, Programmes & Scholarships

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Marketing (bradford) PhD Projects, Programmes & Scholarships

We have 4 Marketing (bradford) PhD Projects, Programmes & Scholarships

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PhD (School of Management) Doctorate

University of Bradford
Study a PhD at the University of Bradford and contribute new and significant knowledge to the field of business and management. Read more
 Self-Funded PhD Students Only  PhD Research Programme
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Virtual Engagement: The Impact of Avatars on Metaverse Retailing

University of Bradford Faculty of Management, Law and Social Sciences
  Research Group: School of Management
In 2020, the Metaverse was valued globally at US$487 billion, encompassing gaming, social media, live entertainment, and gaming/Virtual reality (VR)/Augmented reality (AR) (Bloomberg, 2021), with projections to exceed US$1 trillion by 2030 (Bloomberg, 2022; Precedence Research, 2022). Read more
 Supervisors: Dr A Ueno, Dr R Trivedi, Dr SMF Padela
 Year round applications  PhD Research Project  Self-Funded PhD Students Only
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Consumer dependency on ChatGPT and its impact on their wellbeing

University of Bradford Faculty of Management, Law and Social Sciences
  Research Group: School of Management
The advent of conversational artificial intelligence (AI) platforms, particularly ChatGPT, represents a significant evolution in the way information is accessed and decisions are made in our daily lives. Read more
 Supervisors: Dr A Ueno, Dr S Di Martino, Prof U Sivarajah
 Year round applications  PhD Research Project  Self-Funded PhD Students Only
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Assessing the Impact of Digital Technologies on Retail Consumer Decision-Making Among Underserved Groups

University of Bradford Faculty of Management, Law and Social Sciences
  Research Group: School of Management
This PhD project investigates the influence of digital technologies on consumer decision-making in the retail sector, with a primary focus on underserved groups, e.g., older individuals, people with disabilities, ethnic minorities, individuals from lower socio-economic backgrounds and people with limited qualifications or educational attainment. Read more
 Supervisors: Dr A Ueno, Prof E Kipnis, Dr R Sammut
 Year round applications  PhD Research Project  Self-Funded PhD Students Only
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