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Marketing (knowledge) PhD Projects, Programs & Scholarships

We have 6 Marketing (knowledge) PhD Projects, Programs & Scholarships

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  Investigating the ways in which children develop their knowledge of financial literacy in different national contexts, specifically Japan and the UK.
  Research Group: Critical Research in Marketing and Society (CReiMS)
  Dr C Oates, Dr N Komori
Applications accepted all year round

Funding Type

PhD Type

In today’s world, there are many communications from financial institutions about currency values, lending rates, inflation and so on that also demand a certain level of financial literacy to be fully understood and evaluated.
  The influence of global/multicultural identity on work and consumer behaviours
  Prof K Moser
Application Deadline: 27 May 2019

Funding Type

PhD Type

What the research project is about. Recent research suggests that people who are frequently exposed to other cultures through work interac-tions/travels, migration, or bi-cultural families/partnerships/marriages increasingly develop what has been termed a ‘global or multicultural identity’.
  Trust and information disclosure in online interactions with individual and institutional partners
  Prof K Moser
Application Deadline: 27 May 2019

Funding Type

PhD Type

What the research project is about.
  The Impact of Influencer Marketing on Influencer Self-identity and Brand Equity
  Dr R Marciniak, Dr D Khalifa, Dr L Carey
Application Deadline: 28 May 2019

Funding Type

PhD Type

The research will focus on identity, brand equity and social media influencers and how influencers, as content marketing creators, positively, or otherwise, impact on the brand.
  Social Entrepreneurship and Social Innovation to Tackle UN SDGs
  Dr S Sahasranamam, Dr K Nicolopoulou
Application Deadline: 14 June 2019

Funding Type

PhD Type

Social entrepreneurship is gaining increased relevance from academic, practice, and policy point of view. The project aims to investigate entrepreneurship in bottom-of-the-pyramid contexts, including but not limited to studying business model interventions (e.g.
  The Role of Finance as a Catalyst of Socially Progressive Innovation and Entrepreneurship
  Dr T Rodrigues-Loncan
Application Deadline: 14 June 2019

Funding Type

PhD Type

The project will focus on studying research questions in social entrepreneurship and social innovation aimed at addressing the United Nations Sustainable Development Goals (UN SDGs) through market-based mechanisms and theory linked interventions.
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