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We have 11 Marketing (project management) PhD Projects, Programmes & Scholarships

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Marketing (project management) PhD Projects, Programmes & Scholarships

We have 11 Marketing (project management) PhD Projects, Programmes & Scholarships

PhD (School of Management) Doctorate

Study a PhD at the University of Bradford and contribute new and significant knowledge to the field of business and management. Read more

PhD in Business and Management- Marketing theory

  Research Group: Marketing and Strategy
Marketing theory. Explanation of consumer choice. Explaining the socio-economic behaviour that characterizes marketing is a multi-disciplinary task. Read more

PhD in Business and Management - Exploring the interplay between online disinformation and consumer incivility

  Research Group: Marketing and Strategy
Exploring the interplay between online disinformation and consumer incivility. Disinformation and online incivility are two social media phenomena that have become endemic in our information environment (Di Domenico et al., 2020; Dineva and Breitsohl, 2022), despite attempts by various stakeholders to curb their spread. Read more

International PhD and DBA opportunities

With study options available worldwide, ISM provides students with the global perspective they need to thrive as modern business leaders. Read more

Assessing the Impact of Digital Technologies on Retail Consumer Decision-Making Among Underserved Groups

  Research Group: School of Management
This PhD project investigates the influence of digital technologies on consumer decision-making in the retail sector, with a primary focus on underserved groups, e.g., older individuals, people with disabilities, ethnic minorities, individuals from lower socio-economic backgrounds and people with limited qualifications or educational attainment. Read more

Virtual Engagement: The Impact of Avatars on Metaverse Retailing

  Research Group: School of Management
In 2020, the Metaverse was valued globally at US$487 billion, encompassing gaming, social media, live entertainment, and gaming/Virtual reality (VR)/Augmented reality (AR) (Bloomberg, 2021), with projections to exceed US$1 trillion by 2030 (Bloomberg, 2022; Precedence Research, 2022). Read more

Consumer dependency on ChatGPT and its impact on their wellbeing

  Research Group: School of Management
The advent of conversational artificial intelligence (AI) platforms, particularly ChatGPT, represents a significant evolution in the way information is accessed and decisions are made in our daily lives. Read more

PhD in Business and Management - Simplicity Unveiled: Exploring the Transformative Impact of Voluntary Simplicity and Minimalism on Well-being

  Research Group: Marketing and Strategy
Simplicity Unveiled. Exploring the Transformative Impact of Voluntary Simplicity and Minimalism on Well-being. This research will investigate the impact of endorsing voluntary simplicity, minimalism, and anti-consumption. Read more
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