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We have 17 Marketing (self) PhD Projects, Programmes & Scholarships

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Marketing (self) PhD Projects, Programmes & Scholarships

We have 17 Marketing (self) PhD Projects, Programmes & Scholarships

Responsible virtual assistant for effective marketing communication

This self-funded Ph.D. opportunity seeks to contribute to current research in the field of marketing communication, Artificial intelligence (AI) related technologies, and consumer behavior and well-being. Read more

PhD opportunities with the Institute for Digital Technologies at Loughborough University London

The Institute for Digital Technologies offers research expertise and experience in a wide range of subject areas. Our academics are leading research in their field and are extremely well-networked with professionals in a range of industries and sectors. Read more

Improving the effectiveness of social advertising

  Research Group: Centre for Societies and Groups
Research Group. Centre for Societies and Groups. Proposed supervisory team. Dr Magdalena Zawisza. Theme. Consumer Psychology, Gender and Sexualities, Identity and Social Issues, Social Advertising. Read more

Extending social perception theories to advertising context

  Research Group: Centre for Societies and Groups
Research Group. Centre for Societies and Groups. Proposed supervisory team. Dr Magdalena Zawisza. Theme. Consumer Psychology, Gender and Sexualities, Identity and Social Issues, Social Perception and Advertising. Read more

Virtual Engagement: The Impact of Avatars on Metaverse Retailing

  Research Group: School of Management
In 2020, the Metaverse was valued globally at US$487 billion, encompassing gaming, social media, live entertainment, and gaming/Virtual reality (VR)/Augmented reality (AR) (Bloomberg, 2021), with projections to exceed US$1 trillion by 2030 (Bloomberg, 2022; Precedence Research, 2022). Read more

Consumer dependency on ChatGPT and its impact on their wellbeing

  Research Group: School of Management
The advent of conversational artificial intelligence (AI) platforms, particularly ChatGPT, represents a significant evolution in the way information is accessed and decisions are made in our daily lives. Read more

Assessing the Impact of Digital Technologies on Retail Consumer Decision-Making Among Underserved Groups

  Research Group: School of Management
This PhD project investigates the influence of digital technologies on consumer decision-making in the retail sector, with a primary focus on underserved groups, e.g., older individuals, people with disabilities, ethnic minorities, individuals from lower socio-economic backgrounds and people with limited qualifications or educational attainment. Read more

PhD in Business and Management - Exploring the interplay between online disinformation and consumer incivility

  Research Group: Marketing and Strategy
Exploring the interplay between online disinformation and consumer incivility. Disinformation and online incivility are two social media phenomena that have become endemic in our information environment (Di Domenico et al., 2020; Dineva and Breitsohl, 2022), despite attempts by various stakeholders to curb their spread. Read more

PhD in Business and Management- Marketing theory

  Research Group: Marketing and Strategy
Marketing theory. Explanation of consumer choice. Explaining the socio-economic behaviour that characterizes marketing is a multi-disciplinary task. Read more

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