We have 35 Marketing PhD Projects, Programmes & Scholarships

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Marketing PhD Projects, Programmes & Scholarships

We have 35 Marketing PhD Projects, Programmes & Scholarships

A PhD in Marketing allows you to undertake in-depth research into a range of topics associated with Marketing, Branding and Advertising. You’ll complete a substantial research project in the form of a dissertation and will be well-prepared to pursue a career in Marketing or enter the world of academia.

What’s it like to do a PhD in Marketing?

Doing a PhD in Marketing gives you the opportunity to explore a number of research topics to do with the ways in which marketing and advertising techniques affect consumer behaviour. Some of the areas you could cover include:

  • Digital marketing
  • Behavioural science
  • Social media
  • Sustainability
  • Marketing ethics
  • Innovation
  • Quantitative modelling
  • Pricing strategy
  • Decision-making

You’ll be given training in a selection of quantitative and qualitative research methods. You may also have the chance to run user studies to test out your ideas.

The nature of Marketing means that there are plenty of chances to do interdisciplinary work, with ample crossover between areas like Psychology, Economics, Finance and Computer Science.

Entry requirements

The entry requirements for a typical PhD in Marketing usually involve a Bachelors and a Masters degree in a related subject. You’ll also need to submit a compelling research proposal detailing your study plans. You may also need some professional experience, depending on the programme.

PhD in Marketing funding options

In the UK, PhDs in Marketing are funded by the Economic and Social Research Council (ESRC), which provides a tuition fee waiver and a living cost stipend. Depending on the programme, you may submit your own research proposal before being considered for funding, or apply for a project that already has funding attached.

It’s also possible to apply for a PhD loan to help with the costs of a doctorate in Marketing (although this can’t be combined with Research Council funding). Other options for financial support include university scholarships, graduate teaching assistantships and charities.

If you’re considering a part-time PhD in Marketing, it may also be worth asking your employer if they’re happy to sponsor you.

PhD in Marketing careers

A PhD in Marketing is great preparation for a career in academia or teaching, as well as providing you with the transferrable skills to work in a range of commercial sectors. Your research could also have real-world relevance for SMEs, government agencies, multi-national companies and much more.

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Doctorate of Business Administration (DBA)

About the course. The Doctorate of Business Administration (DBA) program at Grenoble is a prestigious, internationally recognized doctoral program designed for business leaders and academics looking to advance their careers through research-driven solutions. Read more

Leeds University Business School

Challenge thinking. Create knowledge. Make an Impact. As a Leeds University Business School postgraduate researcher you will contribute fully to the advancement of knowledge within the Business School. Read more

Fully funded PhD Scholarships for Home (UK) Students at the School of Business, University of Dundee, the UK

The School of Business at the University of Dundee, UK, invites applications from home (UK) students for fully funded PhD positions in the broad range of research areas within accounting, economics, finance, Islamic finance, management and marketing. Read more

PhD Opportunities in the Faculty of Business and Law

The Open University Business and Law Schools invite applications to join our PhD programme beginning 1 February 2025.  Your application should be based on one of the advertised projects. Read more

PhD in Business Administration at Grenoble Ecole de Management

Join the PhD program at Grenoble Ecole de Management and prepare for a career as a faculty member at top international business schools. Read more

INSEAD PhD in Management

INSEAD PHD POSITIONS IN MANAGEMENT (FULL-TIME STUDIES, WITH SCHOLARSHIPS) for the mid-August 2025 intake. INSEAD, one of the world's leading and largest business schools, is looking for 16–18 bright potentials to join its premier PhD in Management programme in the following areas. Read more

Responsible virtual assistant for effective marketing communication

This self-funded Ph.D. opportunity seeks to contribute to current research in the field of marketing communication, Artificial intelligence (AI) related technologies, and consumer behavior and well-being. Read more

Warwick Business School: PhD Programme

Develop yourself as an early career researcher with our prestigious Doctoral Programme. We are pleased to offer the following two courses for 2024 entry. Read more

Virtual Engagement: The Impact of Avatars on Metaverse Retailing

  Research Group: School of Management
In 2020, the Metaverse was valued globally at US$487 billion, encompassing gaming, social media, live entertainment, and gaming/Virtual reality (VR)/Augmented reality (AR) (Bloomberg, 2021), with projections to exceed US$1 trillion by 2030 (Bloomberg, 2022; Precedence Research, 2022). Read more

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