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Marketing PhD Projects, Programmes & Scholarships

We have 18 Marketing PhD Projects, Programmes & Scholarships

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Business & Management

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I am a European student


We have 18 Marketing PhD Projects, Programmes & Scholarships

A PhD in Marketing allows you to undertake in-depth research into a range of topics associated with Marketing, Branding and Advertising. You’ll complete a substantial research project in the form of a dissertation and will be well-prepared to pursue a career in Marketing or enter the world of academia.

What’s it like to do a PhD in Marketing?

Doing a PhD in Marketing gives you the opportunity to explore a number of research topics to do with the ways in which marketing and advertising techniques affect consumer behaviour. Some of the areas you could cover include:

  • Digital marketing
  • Behavioural science
  • Social media
  • Sustainability
  • Marketing ethics
  • Innovation
  • Quantitative modelling
  • Pricing strategy
  • Decision-making

You’ll be given training in a selection of quantitative and qualitative research methods. You may also have the chance to run user studies to test out your ideas.

The nature of Marketing means that there are plenty of chances to do interdisciplinary work, with ample crossover between areas like Psychology, Economics, Finance and Computer Science.

Entry requirements

The entry requirements for a typical PhD in Marketing usually involve a Bachelors and a Masters degree in a related subject. You’ll also need to submit a compelling research proposal detailing your study plans. You may also need some professional experience, depending on the programme.

PhD in Marketing funding options

In the UK, PhDs in Marketing are funded by the Economic and Social Research Council (ESRC), which provides a tuition fee waiver and a living cost stipend. Depending on the programme, you may submit your own research proposal before being considered for funding, or apply for a project that already has funding attached.

It’s also possible to apply for a PhD loan to help with the costs of a doctorate in Marketing (although this can’t be combined with Research Council funding). Other options for financial support include university scholarships, graduate teaching assistantships and charities.

If you’re considering a part-time PhD in Marketing, it may also be worth asking your employer if they’re happy to sponsor you.

PhD in Marketing careers

A PhD in Marketing is great preparation for a career in academia or teaching, as well as providing you with the transferrable skills to work in a range of commercial sectors. Your research could also have real-world relevance for SMEs, government agencies, multi-national companies and much more.

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Carnegie School of Sport

RESEARCH THAT MAKES A DIFFERENCE. Our research degrees are for people that want to solve problems. People who listen, and collaborate. Read more

PhD in Marketing & Reputation at Henley Business School

Join high calibre doctoral students from all around the world and study at a triple-accredited global business school. Henley Business School is ideally located, set on the beautiful Reading University campus, just 25 minutes by train from London. Read more

PhDs at Henley Business School

Join high calibre doctoral candidates from more than 25 countries in the world and study at a triple-accredited global business school. Read more

HEC Paris PhD in Management (Accounting, Finance, Economics, Strategy, ISOM, Marketing, HR and Law)

HEC Paris. Founded in 1881,. HEC Paris. is one of the world’s top research schools in economics and management sciences and is consistently ranked among the top institutions in business. Read more

MPhil : DPI Market Diversification

This industrial MPhil project is focusing on providing innovative strategies for market penetration and diversification for DPI (UK) Ltd, a company with excellence in manufacture and sales of display signage. Read more

INSEAD PhD in Management

We are now looking for candidates to join our mid-Aug 2023 intake. Attend our recruitment events starting this Spring and apply for the programme after the summer or September of this year. Read more

London Metropolitan University PhD Opportunities

Research underpins everything we do at London Met. Alongside our projects in the wider community, our research helps to build connections with stakeholders locally and around the world which allows us to advance our social mission. Read more

Norwich Business School Fully Funded PhD Studentships

Norwich Business School is one of the top business schools in the UK, but what really makes us the ideal place to research and study for PhD?. Read more

School of Management

The School of Management is one of the UK's leading business schools. We are ranked 1st for Marketing (The Complete University Guide 2022), a position we have held since 2017. Read more

ESSEC PhD Program

A FULLY FUNDED PhD IN FRANCE - FIRST APPLICATION DEADLINE JANUARY 15 2022. http://www.essec.edu/en/program/phd-en/phd-program/. A PhD is an intellectual journey through which you will become a social scientist engaged in solving central puzzles related to the work of organizations and their people. Read more

Research opportunities in the York Management School

Our PhD programme offers high-quality training and support to help you unleash your curiosity and develop key skills to support a career in academia, industry, consultancy or research. Read more

Earn a Doctor of Business Administration (DBA) fully online with the Geneva Business School

 . The Doctorate of Business Administration (DBA) at Geneva Business School will help you solve a current business issue and make a tangible contribution to the field in which you work. Read more

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