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Glasgow Caledonian University Marketing PhD Projects, Programs & Scholarships

We have 3 Glasgow Caledonian University Marketing PhD Projects, Programs & Scholarships

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  Glasgow School for Business and Society

Funding Type

PhD Type

Glasgow Caledonian University's commitment to the Common Good is realised in applied research which addresses major societal challenges, enabling communities in the UK and internationally to build inclusive societies and live healthy lives in sustainable environments.
  From marketing to communication: investigating co-creation in the context of charitable foundations
  Dr L Carey, Mr E Galan Cubillo, Ms I Garcia Medina
Applications accepted all year round

Funding Type

PhD Type

The philanthropic ambitions of large corporations can take the form of monetary donations to charitable organisations and other sporadic interventions related to the benefit of their employees or wider society.
  The impact of interactive technologies on the development of omni-channel retailing and consumption behaviour.
  Dr N Siddiqui, Prof V Charissis, Prof M Mannion
Applications accepted all year round

Funding Type

PhD Type

Project Reference Number. GSBS-2020-007. Retailers have embraced a variety of online interactive technologies to successfully engage their customers to browse, “try before you buy” and complete a purchase.
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