Imperial College London Featured PhD Programmes
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University of Reading Featured PhD Programmes

Marketing (consumer psychology) PhD Projects, Programmes & Scholarships

We have 4 Marketing (consumer psychology) PhD Projects, Programmes & Scholarships

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Discipline

Business & Management

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Institution

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PhD Type

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Funding

I am a self funded student


We have 4 Marketing (consumer psychology) PhD Projects, Programmes & Scholarships

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Antecedents of consumer involvement with esports and its impact on users’ psychological wellbeing

Despite the increased popularity of esports globally, there is still limited research on the psychographic profile of esports users, the patterns of involvement with esports and the relationship between the level of involvement and psychological wellbeing. Read more

Ageing consumers’ identity construction through consumption and practices

The PhD student will be required to conduct in-depth interviews with 30 ageing consumers over a period of 12 months, focusing on exploring and understanding how and what kind of consumption practices are being exercised and employed for the construction of their identity. Read more
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