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We have 23 marketing PhD Research Projects PhD Projects, Programmes & Scholarships

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marketing PhD Research Projects PhD Projects, Programmes & Scholarships

We have 23 marketing PhD Research Projects PhD Projects, Programmes & Scholarships

PhD in Business and Management- Marketing theory

  Research Group: Marketing and Strategy
Marketing theory. Explanation of consumer choice. Explaining the socio-economic behaviour that characterizes marketing is a multi-disciplinary task. Read more

Responsible virtual assistant for effective marketing communication

This self-funded Ph.D. opportunity seeks to contribute to current research in the field of marketing communication, Artificial intelligence (AI) related technologies, and consumer behavior and well-being. Read more

Enhancing Real Estate Transactions through the Metaverse: Focus on Property Tours and Design Visualization

Property inspection and visualization is an important aspect of ensuring effective and efficient real estate transactions. Traditionally property is inspected online over numerous listing sites which as failed to provide accurate and complete information about the property. Read more

Metacognition of International Entrepreneurs

Project summary. Metacognition is a critical skill for international entrepreneurs, as it allows them to reflect on their strengths and weaknesses, identify areas for improvement, and develop strategies to overcome challenges. Read more

Improving the effectiveness of social advertising

  Research Group: Centre for Societies and Groups
Research Group. Centre for Societies and Groups. Proposed supervisory team. Dr Magdalena Zawisza. Theme. Consumer Psychology, Gender and Sexualities, Identity and Social Issues, Social Advertising. Read more

Extending social perception theories to advertising context

  Research Group: Centre for Societies and Groups
Research Group. Centre for Societies and Groups. Proposed supervisory team. Dr Magdalena Zawisza. Theme. Consumer Psychology, Gender and Sexualities, Identity and Social Issues, Social Perception and Advertising. Read more

Doctor of Philosophy (PhD) - Multiplexed fluorescent biosensors to profile infectious diseases (Bio-Techne and University of Edinburgh)

  Research Group: CDT in Applied Photonics
We will build a novel sensing toolbox alongside suitable analytical tools to image biomarkers of cell function in real time. We will prepare a new platform of multiplexed photonic biosensors that will be able to image pathogens (bacteria, virus) in infection models of increasing complexity. Read more

Machine learning and text data in real estate

Information is essential for those acting in real estate markets. While part of this information comes in the form of numbers, a bigger part comes in the form of text through documents. Read more

Influence Maximisation and Counter-Narratives for Mitigating Harmful Viral Posts in Social Networks

Aim and Goals. The core objective of this PhD research project is to delve into the intricacies of Influence Maximization (IM) within social networks, thereby identifying influential users capable of spreading messages effectively across these platforms. Read more

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