Norwich Research Park Featured PhD Programmes
Xi’an Jiaotong-Liverpool University Featured PhD Programmes
Norwich Research Park Featured PhD Programmes

Marketing PhD Research Projects

We have 27 Marketing PhD Research Projects

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We have 27 Marketing PhD Research Projects

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Deep Learning for stock market predictions: Study of Fama's international efficiency

A theory of Efficient Market Hypothesis (EMH) has been introduced by Fama to analyse financial markets. In particular the EMH theory has been proven in some real cases under different conditions including financial crises and frauds. Read more

Brand Activism and Online Advertising

Brands are becoming increasingly vocal on socio-political issues through the medium of advertising. Be it voicing support for Black Lives Matter (Nike) or hitting out at ‘toxic masculinity’ (Gillette), brands are willingly aligning themselves with significant social and political causes and actively ‘taking a stand’. Read more

Labour economics project: The various consequences of wives outearning their husbands

The traditional family unit comprised of the father who specializes in labour market work and the mother who specializes in home production is in decline in the United Kingdom (UK), the United States (US) and many other developed economies across the globe. Read more

Making Healthy Choices in Food Away from Home

According to the World Health Organisation, worldwide obesity has nearly tripled since 1975; as of 2016, more than 1.9 billion adults, 18 years and older, were overweight and of these, over 650 million were obese (. Read more

Consumers' emotion work

Applications are invited for a self-funded, 3 year full-time or 6 year part-time PhD project. The PhD will be based in the Marketing subject group and will be supervised by. Read more

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