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Marketing (self) PhD Research Projects

We have 13 Marketing (self) PhD Research Projects

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We have 13 Marketing (self) PhD Research Projects

Empowering consumers in threatening market contexts

  Research Group: Centre for Societies and Groups
Research Group. Centre for Societies and Groups. Proposed supervisory team. Dr Magdalena Zawisza. Theme. Consumer Psychology, Gender and Sexualities, Identity and Social Issues, Prejudice and Advertising. Read more

Improving the effectiveness of social advertising

  Research Group: Centre for Societies and Groups
Research Group. Centre for Societies and Groups. Proposed supervisory team. Dr Magdalena Zawisza. Theme. Consumer Psychology, Gender and Sexualities, Identity and Social Issues, Social Advertising. Read more

Extending social perception theories to advertising context

  Research Group: Centre for Societies and Groups
Research Group. Centre for Societies and Groups. Proposed supervisory team. Dr Magdalena Zawisza. Theme. Consumer Psychology, Gender and Sexualities, Identity and Social Issues, Social Perception and Advertising. Read more

Artificial Intelligence in customer interactions: factors influencing value creation and sustained use in a variety of contexts (e.g., healthcare and financial services)

As we enter the fourth industrial revolution, Artificial Intelligence (AI) is being used by more and more organisations - profit-seeking and otherwise – to automate processes in more and more business areas, and with increasing autonomy. Read more

The Impact of Excess Product Choice on Customer Engagement and Well Being

The research will focus on customer engagement, online consumer behaviour, psychology and fashion retail and how excess product choice positively, or otherwise impacts on consumer engagement and well being. Read more
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