Marketing PhD Research Projects PhD Projects, Programmes & Scholarships

We have 19 Marketing PhD Research Projects PhD Projects, Programmes & Scholarships

Global Research Scholarship

University of Strathclyde Business School

Strathclyde Business School is offering up to 15 PhD fee only awards. These will be competitively awarded to outstanding applicants for PhD study with a start date of 1 October 2024. Read more

Supervisor: Dr A Dickson

30 April 2024 PhD Research Project Funded PhD Project (Students Worldwide)

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Selling ‘Food for the Soul’: Barriers, Opportunities, and Performance Implications of Marketing Upskilling in the Arts Sector

King’s College London King’s Business School

The PhD project. This PhD project aims to explore how marketing skills can help to boost performance within the arts sector (Mottler and Ford, 2005). Read more

Supervisors: Dr A Dubiel, Prof D Vom

3 May 2024 PhD Research Project Self-Funded PhD Students Only

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Harnessing the power of digital influencers for socially responsible business

Atlantic Technological University Research

The Postgraduate Research Programme in Innovation, Digitalisation, Enterprise and Society (IDEAS) offers 12 PhD research scholarships to commence in 2024. Read more

Supervisors: Dr VOR O'Rourke, Dr SD Diffley, Dr GG Gilga

29 April 2024 PhD Research Project Funded PhD Project (Students Worldwide)

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Responsible virtual assistant for effective marketing communication

University of Worcester Research School

This self-funded Ph.D. opportunity seeks to contribute to current research in the field of marketing communication, Artificial intelligence (AI) related technologies, and consumer behavior and well-being. Read more

Supervisor: Dr S Rezaei

Year round applications PhD Research Project Self-Funded PhD Students Only

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Diet Transition: Understanding the Effectiveness of Community Organisations in Supporting Change

University of Glasgow Adam Smith Business School

What we eat has significant impacts on human and planetary health. Poor diet is the biggest contributor to preventable ill-health and the food system produces approximately one third of carbon emissions globally. Read more

Supervisor: Prof D Shaw

19 April 2024 PhD Research Project Competition Funded PhD Project (Students Worldwide)

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PhD in Business and Management - Entrepreneurial Excellence as a New Paradigm: Developing the Concept, Theoretical Dimensions, and Differential Testing of Public Value Impact Generation

Cardiff University Cardiff Business School

Research Group: Marketing and Strategy

Entrepreneurial Excellence as a New Paradigm. Developing the Concept, Theoretical Dimensions, and Differential Testing of Public Value Impact Generation. Read more

Supervisor: Prof R Morgan

31 May 2024 PhD Research Project Self-Funded PhD Students Only

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Virtual Engagement: The Impact of Avatars on Metaverse Retailing

University of Bradford Faculty of Management, Law and Social Sciences

Research Group: School of Management

In 2020, the Metaverse was valued globally at US$487 billion, encompassing gaming, social media, live entertainment, and gaming/Virtual reality (VR)/Augmented reality (AR) (Bloomberg, 2021), with projections to exceed US$1 trillion by 2030 (Bloomberg, 2022; Precedence Research, 2022). Read more

Supervisors: Dr A Ueno, Dr R Trivedi, Dr SMF Padela

Year round applications PhD Research Project Self-Funded PhD Students Only

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Consumer dependency on ChatGPT and its impact on their wellbeing

University of Bradford Faculty of Management, Law and Social Sciences

Research Group: School of Management

The advent of conversational artificial intelligence (AI) platforms, particularly ChatGPT, represents a significant evolution in the way information is accessed and decisions are made in our daily lives. Read more

Supervisors: Dr A Ueno, Dr S Di Martino, Prof U Sivarajah

Year round applications PhD Research Project Self-Funded PhD Students Only

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Assessing the Impact of Digital Technologies on Retail Consumer Decision-Making Among Underserved Groups

University of Bradford Faculty of Management, Law and Social Sciences

Research Group: School of Management

This PhD project investigates the influence of digital technologies on consumer decision-making in the retail sector, with a primary focus on underserved groups, e.g., older individuals, people with disabilities, ethnic minorities, individuals from lower socio-economic backgrounds and people with limited qualifications or educational attainment. Read more

Supervisors: Dr A Ueno, Prof E Kipnis, Dr R Sammut

Year round applications PhD Research Project Self-Funded PhD Students Only

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PhD in Business and Management - Exploring the interplay between online disinformation and consumer incivility

Cardiff University Cardiff Business School

Research Group: Marketing and Strategy

Exploring the interplay between online disinformation and consumer incivility. Disinformation and online incivility are two social media phenomena that have become endemic in our information environment (Di Domenico et al., 2020; Dineva and Breitsohl, 2022), despite attempts by various stakeholders to curb their spread. Read more

Supervisors: Dr G Di Domenico, Dr D Dineva

31 May 2024 PhD Research Project Self-Funded PhD Students Only

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PhD in Business and Management- Marketing theory

Cardiff University Cardiff Business School

Research Group: Marketing and Strategy

Marketing theory. Explanation of consumer choice. Explaining the socio-economic behaviour that characterizes marketing is a multi-disciplinary task. Read more

Supervisors: Prof G Foxall, Prof P H Morgan

31 May 2024 PhD Research Project Self-Funded PhD Students Only

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PhD in Business and Management - Simplicity Unveiled: Exploring the Transformative Impact of Voluntary Simplicity and Minimalism on Well-being

Cardiff University Cardiff Business School

Research Group: Marketing and Strategy

Simplicity Unveiled. Exploring the Transformative Impact of Voluntary Simplicity and Minimalism on Well-being. This research will investigate the impact of endorsing voluntary simplicity, minimalism, and anti-consumption. Read more

Supervisors: Dr OA Moldes Andrés, Prof C Strong

31 May 2024 PhD Research Project Self-Funded PhD Students Only

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Customer engagement with Sustainability Labelling and Indices: A Sustainable Marketing Perspective

GCU London The Graduate School

Project reference number. GCUL-2023-003. Read more

Supervisors: Dr R Marciniak, Dr C Connell, Dr AC Chapman

Year round applications PhD Research Project Self-Funded PhD Students Only

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Photography and Digital Marketing for Fashion

Nottingham Trent University School of Art and Design

The proposed project will investigate the relationship between photography, fashion marketing and social media platforms such as Instagram and TikTok. Read more

Supervisors: Dr M Bohr, Prof A Kent

Year round applications PhD Research Project Self-Funded PhD Students Only

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Energy Market Transition for Net Zero

University of Birmingham Department of Electronic, Electrical and Systems Engineering

As the world grapples with the urgent need to mitigate climate change and achieve a net-zero carbon emissions future, understanding and reshaping energy markets is of paramount importance. Read more

Supervisor: Dr WH Hua

Year round applications PhD Research Project Self-Funded PhD Students Only

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We have 19 Marketing PhD Research Projects PhD Projects, Programmes & Scholarships

Marketing PhD Research Projects PhD Projects, Programmes & Scholarships

We have 19 Marketing PhD Research Projects PhD Projects, Programmes & Scholarships

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