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Cardiff Business School - The sociocultural aspects of marketing

Cardiff Business School

About the Programme

This is a call to work with Dr Rebecca Scott of Cardiff Business School. Her work focusses on the social and cultural aspects of marketing. Please contact Dr Scott to discuss your research idea and working title. 

The successful candidate will be enrolled on the PhD in Business and Management at Cardiff Business School.

My research focuses on the social and cultural aspects of marketing. Using ethnographic approaches, I am specifically interested in the areas of experiential consumption, multisensory consumption and extremity. My research stream is centered around the role of the body in consumer research. I would be excited to work with a PhD candidate that is interested in blending discrete and overlapping bodies of work from consumer behavior, marketing, sociology and anthropology, which facilitate an understanding of embodied consumption. Specific contexts that I would be interested in exploring further with a PhD candidate include but are not limited to the consumer experience of: food, sport, health and wellness, medicine, fashion, nature and travel. Specific topics may include but are not limited to the following:

• Embodied experiential consumption (e.g., music, taste preferences, fine dining)
• Consumer resistance/ activism, (e.g., anti 5G movement)
• Healthcare experiences /consumption (e.g., organ donation, holistic medicine)
• Consumer escapes from the marketplace (e.g., extreme sport)
• Exploring the dark side of technology consumption

Applicant Profile:
The ideal candidate has a specialist Master Degree in Business, Management or related subjects from an internationally renowned University. Applicants with a strong first degree will also be considered. The ideal applicant has the motivation and ability to critically engage with relevant academic literature and conduct primary research using qualitative and quantities techniques (training can be offered).

Applications are open until 1st July 2020. This project is not funded, applications from self-funded students are welcome. Outstanding applicants may be considered for one of the available scholarships. The start date is 1st October 2020.

Applicants should submit an application for postgraduate study via the online application service:

In the research proposal section of your application, please specify the project title and supervisors of this project. In the funding section, please select the 'self-funding' option and specify the project title.

For more information about scholarships, entry requirements and application process please visit our website:

In the research proposal section of your application, please specify the project title and supervisor of this project and copy the project description in the text box provided.

Please include:

1. Covering Letter
2. Academic Qualifications
3. Two References
4. CV
5. Research Proposal (maximum 1000 words), taking into consideration the working title of the project.

This program is available in English only. To request information in Welsh, please contact the Postgraduate Recruitment Team ().

Funding Notes

The PhD opportunities on this programme do not have funding attached. You will need to have your own means of paying fees and living costs and / or seek separate funding from student finance, charities or trusts.

How good is research at Cardiff University in Business and Management Studies?

FTE Category A staff submitted: 72.60

Research output data provided by the Research Excellence Framework (REF)

Click here to see the results for all UK universities

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