Institute for Sport Business Research

PhD: 3 years full-time; 6 years part-time
MPhil: 2 years full-time; 4 years part-time

Entry Requirements: An honours degree [2:1 or above] or equivalent overseas qualification.

By undertaking a PhD with the world's premier university for sports-related subjects (QS World Ranking by Subject 2018), you will have the opportunity to work with top researchers and industry leaders, and gain first-hand experience of real life problem solving. You will receive a comprehensive package of training and support to continue into a professional research career, or to progress into a variety of roles with regional, international and multinational sport businesses and enterprises.

“We are actively on the pursuit for recruiting new postgraduate research students, who wish to be in a leading position in a wide range of research areas not only by becoming experts in the latest state-of-the-art research topics, but also shaping and developing the future of research yet to be realised in those areas.

Having five specialised institutes and one expert academy in one place also creates a great opportunity for working on multi-disciplinary research projects involving various combinations of digital technologies, design innovation, creative media, sports, diplomacy and entrepreneurship.”

Professor Ahmet Kondoz, Associate Dean for Research

Our areas of research

Research by the Institute for Sport Business focuses on money, morality and meaning, and the implications of these factors on sport business. As such, the Institute maintains an interest in the following research topics:

Sport consumer engagement
• Fan and consumer experiences
• Sport product and service evaluation
• Athlete and player support and welfare

Sport enterprise performance
• Leadership and organisational systems
• Innovation and culture
• Technologies, data, analytics and futures

Sport social innovation
• Sport development and peace
• Social impact, capital and legacy
• Sport and (C)SR