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PhD program in Marketing at University of Technology Sydney

Funded PhD Programme (Students Worldwide)

About the Programme

The Marketing Discipline Group

The Marketing Discipline Group in UTS has achieved a rating of 5 (well above world-standard – the highest rating) in the 2018 Australian Research Council's Excellence in Research for Australia (ERA) evaluation report. There are only 3 universities nationwide that have obtained this rating and outstanding recognition, which confirms our status as one of the top marketing departments in Australia.

Our culturally diverse faculty members hold PhDs from leading Australian and International universities. They are internationally recognised experts in their fields of research and have published in top-tier journals in Marketing and other business disciplines. Their publications have won prestigious international research awards from American Marketing Association and Marketing Science Institute.

The marketing academics have received competitive national grants (e.g., Australian Research Council and Cooperative Research Centres grants) and consulted for government agencies, multinational corporations, and non-profit organisations. They have also taught at reputable universities across the globe, including USA, Canada, Germany, Singapore, China, India, New Zealand, and Hong Kong.

Find out more here:

Our doctoral program

The doctoral Program in Marketing challenges students to identify critical issues and meaningful research questions in the field of marketing and to execute their research to deliver robust results. This program aims to train highly proficient researchers, who are equipped to conduct internationally recognised research both now and in the future.

Our program combines rigorous research training and opportunities to work on research projects with academics. These research training and activities will provide students with the requisite skills and knowledge to address complex issues facing consumers, managers, companies, and policy makers. Our program emphasises one-on-one coaching and therefore only a small number of PhD students with strong credentials are accepted each year.

The expected career outcome is placement in research-focused academic jobs. Graduates may also seek applied research career opportunities in the public and private sector. Our graduates have recently been placed at the University of New South Wales, the University of Adelaide, and Australian Catholic University.

Research areas

PhD students will undertake high-calibre research in a particular marketing area under the guidance of their academic supervisor throughout the doctoral program.

The academics of the Marketing Discipline Group have research expertise that spans a wide range of marketing areas including:

• Consumer psychology
• Choice modelling
• Digital marketing
• Marketing strategy
• Marketing modelling
• Marketing channels
• Marketing supply chains
• Services marketing
• Advertising and branding
• Ethical marketing

Find out more here:

Entry requirements

The entry requirements for UTS postgraduate research degrees include:

• A UTS recognised master's by research, or
• Bachelor's degree with first or second class honours (division 1), or
• An equivalent or higher qualification from approved universities, and
• Meet UTS English language requirements (e.g., IELTS (Academic): 7.0 overall, writing 7.0; TOEFL (Internet-based): 94-101 overall, writing 23)

Although GMAT and GRE scores are not required, applicants who have attained high scores in these tests will be reviewed favourably. On top of the above requirements, applicants are required to demonstrate an excellent command of English writing and speaking skills. In addition, we expect applicants to have a basic understanding of academic research.

Admitted PhD students are eligible to the UTS Doctoral Scholarship (normally last 3 to 3.5 years). Details about the application procedures, eligibility, and deadlines can be found here (

Expression of interest (EOI)

Applicants are advised to review all the information on the PhD program website and the entry requirements before submitting an EOI.

Questions about applying should be directed to the research office at or the Marketing PhD program coordinator Dr Hillbun (Dixon) Ho at .

Expression of interest button:

Application deadlines:

2020 January admission: Sep 15 (Australian applicants only)
2020 July admission: Jan 1 (international applicants)

Funding Notes

Some or all of the PhD opportunities in this programme have funding attached. Applications for this programme are welcome from suitably qualified candidates worldwide. Funding may only be available to a limited set of nationalities and you should read the full programme details for further information.

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