A behavioural study on licensing decision making under risk of infringement
This opportunity will remain open until a suitable candidate has been found.
Main research topics considered for supervision: innovation, intellectual property rights, organizational design, and contract theory
Methods: econometric techniques, linear and multinomial regression analysis, fs/QCA
Technology licensing agreements remain highly uncertain and risky despite the increased use over the last two decades (Anton and Yao, 2002; WIPO, 2012). In that regards, risk of infringement of intellectual property rights is one of the main causes of uncertainty in technology licensing (Arora and Gambardella, 2010). Research has analysed the role of contracts (Crama et al., 2016) and technological knowledge of the partied involved in the negotiation (Clarkson and Tho 2010) as boundary conditions to decrease uncertainty induced by the risk of infringements. However, technology licensing deals are negotiated by both the licensee and the licensor through licensing managers or intellectual patent attorneys that operate under a mandate on the behalf of the represented institution. The research proposes a turn to the behavioural traits and individual psychological characteristics that might affect the licensing decision making (Khaneman and Tvesky, 1979; Tvesky and Khaneman, 1992; Gonzales and Wu, 1999). This research uses the prospect theory as a main framework and aims at testing the degree of risk aversion of the licensor and licensee for the case of patent infringement.
To apply for this opportunity please visit: https://www.liverpool.ac.uk/study/postgraduate-research/how-to-apply/
There is no specific funding for this project, however, the successful candidate will be able to apply for funding offered by the Management School.