Achieving competitive position through ethical behaviour

The impact of sustainability considerations, ethical aspects and corporate social responsibility on MNE competitive position has gained recognition and is also desired by the society (e.g. Bondy et al, 2012; Porter & Kramer, 2006). The core definition of sustainable business rests on the view that MNEs’ have to integrate ethical values in their efforts to achieve sustainable competitive position. The project is constructed on the presumption that while good transparent ethical behaviour improves a firm’s image and competitive position, unethical and illegitimate behaviour can damage its competitive position (Halter, 2009). We will apply a critical incident approach. For each of the studied company, we will identify incidents and crises that have happened relatively recently. We will then strive to investigate how and why the ethical problem occurred and how it influenced the firm’s competitive position in the particular market as well as globally.

For more information about the scholarship, eligibility criteria and application forms, please email: [Email Address Removed]