About the Project
The PhD student would have already completed a relevant degree in the field of marketing, consumer behaviour and psychology and being awarded with merit or first, or have obtained an A grade for dissertation. The PhD students will need to be familiar with use Nvivo for qualitative data analysis and a good appetite for qualitative research.
Prior to application, the candidate is encouraged to email me a copy of his/her CV, together with a brief research proposal. The research proposal will need to include a brief introduction, a review of existing literature, wherein gaps are clearly identified, leading to the development of a couple of well-articulated research questions.
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University of Bradford