AHRC Collaborative Doctoral Studentship in ARCHITECTURE and URBAN ADVERTISING: ‘personalisation’ of outdoor advertising (OoH) in the context of architecture/cities

Applications are invited for a fully-funded AHRC Collaborative Doctoral Studentship to join the Centre for Architecture and the Visual Arts (CAVA) (http://www.cava-research.org) in partnership with McCann Manchester (http://www.mccannmanchester.com) for a three year period of research leading to the award of PhD at the University of Liverpool.

CAVA provides a place for researchers who are interested in crossing disciplinary boundaries in the pursuit of rigorous research surrounding the creative and visual culture of architecture and cities. Our research is often methodologically underpinned by the use of techniques/theories that bridge analogue and digital culture and aims to provide insight into, and define new ways of thinking about, the representation of and engagement with architectural and urban forms, narratives and practices.

We are seeking to appoint a PhD student with a qualification in Architecture, Urban Design, Interaction Design, or related discipline who wishes to purse a doctoral study on the topic of the ‘personalisation’ of outdoor advertising (OoH) in the context of architecture/cities. The study we wish to pursue aims to offer insight into how personalised OoH advertising, within privacy and ethical boundaries, can engage the public not only in commercial terms, but also create a sense of ownership and positive influence on the visual culture of urban environments.

We are seeking an applicant who wishes to conceptualise future applications of digital, media and creative technologies (e.g. VR/VR/MR applications) in the context of architecture/cities and outdoor advertising. The student will work with CAVA and McCann Manchester on new concepts and has the opportunity to collaborate with the Virtual Engineering Centre (http://www.virtualengineeringcentre.com) for immersive visualisation, simulation and testing. We welcome applicants who see themselves as ‘creative technologists’ with a skillset or wish to work on VR/AR simulations and software such as Unity.

The stipend is at least £14,533 per annum for three years. In addition, the PhD registration fees for the Home, EU or International student will be covered for the entire period. Additional support for travel costs can be provided.

The minimum requirement is a first degree (First or Upper Second) in architecture, urban design, interactive design or related discipline with an interest/expertise in marketing and/or digital media and creative technologies.

To apply, please the following information to [Email Address Removed] by no later than 5pm on Friday 23rd June 2017.

• A short CV with prior academic qualifications and relevant information with regard prior expertise.
• A short statement (around 500 words) as to why they are interested in conducting this PhD, and why they are particularly suitable for this post (with reference to transferable skills and experience in engagement/impact and the topic area).
• The names of TWO academic references, who can be contacted after a successful shortlisting.
The successful candidate will be required to complete a postgraduate research application form (available from http://www.liv.ac.uk/study/postgraduate/applying/).

See also: http://www.cava-research.org/news-page

Interviews are planned to take place in the first week of July 2017, commencing Monday 6th July. It is intended that the post will start on 1st October 2017.

Informal inquiries are very welcome. Please contact Professor Richard Koeck, University of Liverpool, School of Architecture. [Email Address Removed]