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All aspects of food marketing to children and its effects on children’s diet and obesity

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  • Full or part time
    Dr M Blades
  • Application Deadline
    No more applications being accepted
  • Competition Funded PhD Project (European/UK Students Only)
    Competition Funded PhD Project (European/UK Students Only)

Project Description

Childhood obesity is a major problem in the West, and is a developing problem in other countries. Childhood obesity, and related health problems, has been linked to the extensive marketing of unhealthy food to children. Research in this area can consider a number of approaches to this topic. For example, does food advertising in new media (like the Internet) have more or less effect on children’s health then traditional television advertising? At what age do children recognize and understand the marketing messages in food advertisements? Are children aware of marketing techniques like product placement, or viral messages? Does recognizing a particular marketing approach lessen the effect of that marketing or not? When do children realize that food advertising is for the benefit of the manufacturer and not for the benefit of the consumer?

Funding Notes

This is one of many projects in competition for the current funding opportunities available within the Department of Psychology. Please see here for full details:
Overseas students are welcome to apply for funding but must be able to demonstrate that they can fund the difference in the tuition fees.
Requirements: We ask for a minimum of a first class or high upper second-class undergraduate honours degree and a distinction or high merit at Masters level in psychology or a related discipline.

Related Subjects

How good is research at University of Sheffield in Psychology, Psychiatry and Neuroscience?

FTE Category A staff submitted: 34.45

Research output data provided by the Research Excellence Framework (REF)

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