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An Analysis of Consumer Search Behaviour using Decision Analytics and Clickstream Data in the European Airline Market

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  • Full or part time
    Prof C Holland
  • Application Deadline
    No more applications being accepted
  • Funded PhD Project (Students Worldwide)
    Funded PhD Project (Students Worldwide)

Project Description

Application details

Reference number: SBE-CHNA19
Start date of studentship: October 2019
Closing date of advert: 10 May 2019

Primary supervisor: Professor Christopher Holland
Secondary supervisor: Dr Nikos Argyris
Industry supervisor: Dr Alexander Prinz

This PhD project is offered in partnership between Loughborough University and Lufthansa German Airline. It offers exciting opportunities to:

• Do cutting-edge research into Decision Analytics and Big Data
• Generate real world impact through analysing business datasets of consumer search and buying behaviour
• Closely collaborate with Lufthansa’s online sales, web intelligence and digital marketing group based in Frankfurt
• Gain valuable experience in contemporary analytical methods and behavioural theories of consumer choice
• Gain experience in developing methodologies for analysing consumer-related datasets that will influence website design, pricing and market segmentation
• Develop skills highly relevant to practice and academia

Loughborough University

Loughborough University is a top-ten rated university in England for research intensity (REF2014). By choosing Loughborough, you’ll work alongside academics who are leaders in their field. You will benefit from comprehensive support and guidance from our Doctoral College, including tailored careers advice, to help you succeed in your research and future career.
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Full Project Detail

Loughborough University and Lufthansa German Airline have agreed a joint PhD research project to investigate and analyse consumer search and buying behaviour using big data and novel analytical methods. A PhD studentship is being jointly sponsored and will be supervised by Professor Holland and Dr Argyris from Loughborough University, and Dr Alexander Prinz from Lufthansa. The student will be based at the University campus and the Lufthansa offices in Frankfurt, where the airline’s digital analytics and marketing teams are located.

The international research collaboration aims to develop, apply and test theoretically rigorous frameworks based on real-world data, so that the results will have both theoretical and business impacts. The airline is keen to explore new and emerging techniques in decision theory and digital marketing strategy. The main outputs from the research will be a set of jointly authored conference and journal papers, business conference presentations and discussion white papers. The research fits within the University’s research excellence ‘CALIBRE’ framework, to develop thought leadership by tackling the research challenges of modelling and understanding consumer behaviour using big data.

We encourage applications from candidates with strong analytical abilities and confidence in using mathematical and statistical concepts and analytical software to solve business problems. Previous experience of computer programming will be beneficial but not essential.

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Entry requirements

Preferably, a UK Masters degree or International equivalent with an average programme mark higher than 65%. We will also consider candidates with a first class degree or equivalent and no Masters degree. For international students, an English Language requirement of IELTS band 7.0 or above with not less than 7.0 in each component.

Contact details

Name: Professor Christopher Holland
Email address: [Email Address Removed]
Telephone number: +44 (0)1509 223394

How to apply

All applications should be made online at Under programme name, select Business School.

Please quote reference number: SBE-CHNA19

Funding Notes

The studentship provides a tax-free stipend of £14,777 per annum for the duration of the studentship plus tuition fees at the UK/EU rate. International (non-EU) students may apply however the total value of the studentship will be used towards the cost of the International tuition fee.

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