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An interactive and intelligent User eXperience interface

Project Description

The goal is two-fold, one is to give customers guidance for shopping, and another is to collect User eXperience (UX) data for product evaluation, design and development. The key point for product designers/developers is to collect UX data and conduct quantitative analysis. In fact, there are a lot of web based questionnaires or calling survey, such as SurveyMonkey. However, UX data is not only the traditional ranks and scores, and also dialog, text, intention hidden behind facial expression. Due to a lack of effective approaches to collect UX data, it is receiving wide attentions from ICT and design communities. The novelty of this project is that the proposed UX interface can work as aggregator/crawler of UX data. The interface will be of a virtual avatar which can communicate with customers in text and language. Through interactive communication, the avatar will automatically gather the UX data from shopping guidance. It will further give out product evaluation for product designers and developers.
This project will cover multiple disciplines, including computer graphics and animation, human machine interaction, data mining, and design. The outcome is very suitable for SMEs and start-ups. This is because SMEs and start-ups are unlikely to independently undertake UX data collection and UX centred design model based on their limited R&D resources.

How to apply:

Applications are made via our website using the Apply Online button below. If you have an enquiry about this project please contact us via the Email NOW button below, however your application will only be processed once you have submitted an application form as opposed to emailing your CV to us.

Candidates for a PhD Studentship should demonstrate outstanding qualities and be motivated to complete a PhD in 4 years and must demonstrate:

• Outstanding academic potential as measured normally by either a 1st class honours degree (or equivalent Grade Point Average (GPA) or a Master’s degree with distinction or equivalent
• An IELTS (Academic) score of 6.5 minimum (with a minimum 6.0 in each component, or equivalent) for candidates for whom English is not their first language and this must be evidenced at point of application.

An ideal candidate should have a background in computer science, mathematics, engineering or a relevant subject.

Funding Notes

Funded candidates will receive a maintenance grant of £15,225 per year to contribute towards living expenses during the course of your research, as well as a fee waiver for 36 months.

Funded Studentships are open to both UK/EU and International students unless otherwise specified.

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