This project involves developing a methodology for analysing and modelling more sustainable business models for organisations (offering both products and services) and which are seeking to take advantage of a dynamic circular economy environment. Such business models also need to consider key inter-organisational relationships within their supply chains. A System Dynamics modelling approach will be applied. Thus, the business model should include a long-term strategic circular economy perspective with extended life cycles for products and/or services.
System Dynamics is a modelling technique that allows understanding the behaviour of a complex system along time. Thus, System Dynamics can help to identify the key elements or factors of a complex system, to quantify the causal relationships among the elements of the system and to analyse their influence on the overall behaviour of the system. In this way, System Dynamics allows to simulate different scenarios of the behaviour of the system under study.
Therefore, the aim of this PhD research project is to develop a methodology to apply the System Dynamics modelling methodology to analyse a sustainable business model for the circular economy. The specific business model to develop as part of this PhD project will be defined based on the background, experience and expertise of the PhD candidate, and with the support of the supervisor. The PhD candidate should have a relevant engineering background, preferably with knowledge or experience in operations and/or supply chain management. This could include an MSc in these relevant topics.
This PhD research project requires the candidate to have the willingness to learn to use System Dynamics modelling software. e.g. Vensim and Anylogic. The PhD candidate should also have excellent oral communication and academic writing skills in English. Experience in writing academic articles and/or conference papers is desirable.