Building a Collaborative Regional Destination Brand in the Northwest of Ireland.
This MSc/PhD is inherently collaborative and interdisciplinary. Given the nature of the research question, empirical work will involve working in collaboration with public and private sector organisations across the country. The span of the research will blend branding, retailing, public policy and administration, with tourism and entrepreneurship and the private sector. This is a collaborative research partnership between IT Sligo and Letterkenny Institute of Technology.
Aims of the research:
• To identify what are the key issues within destination branding.
• To synthesise the various structures required for collaborative destination brands.
• To articulate the relationship of what might work best to build Sligo as a regional destination brand.
The methodological choice is embedded in the nature of the research study.
The completion of this study can add to academic discourse primarily in branding. The area of regional destination branding is an emergent area of enquiry and this research should help build that knowledge. The research outcome should also assist knowledge in branding, regional development, tourism, economy and public policy.
Currently the Irish Government is planning the next National Development Plan; this study should have an impact in response to the need for balanced regional development. Hence, it is both timely and relevant that such a study on a regional destination brand is completed.
This research will enrich the theoretical basis of regional destination branding. The streams of research that represent the study area are a blend of retail, tourism, economic, society, public policy and branding. Given this context, the potential impact has potential to add to knowledge collectively but also within each of these areas. It will assist knowledge in branding, regional development, tourism, economy and public policy within the region. Tourism is strategically, economically and culturally important to Sligo. Retail and service development has potential to build the Northwest brand portfolio.
Bursaries have two elements:
a.Maintenance grant €13,000 p.a.
b.Tuition fees (currently €819 p.a.) will be paid by the Institute for all holders of student bursaries. Students are liable for their registration fee. The registration fee for 2019-2020 8 is €3,000 p.a. This will be deducted from maintenance grant, with the balance - €10k paid directly to the awardee’s account, monthly. Annual Award: €13,819
A further allocation for consumables may be made, on a case-by-case basis, up to €2k p/a for desk-based projects and €4k p/a for laboratory/field based projects, available for drawdown during the bursary period, but no later.