About the Project
This PhD project is seeking one applicant who has some background knowledge in data analytics, business models, business intelligence, optimization, and statistical techniques. The PhD supervision team will consist of Dr Yi Qu who is a Lecturer and active researcher specialising in optimisation modelling and Artificial Intelligence, and Professor Charles Cui who specialises in marketing, behavioural analysis and quantitative modelling.
Sena, V., Bhaumik, S., Sengupta, A. & Demirbag, M. (2019), Big data and performance: What can management research tell us? British Journal of Management, 30, 219-228.
This project is supervised by Dr Yi Qu and Professor Charles Cui.
Eligibility and How to Apply:
Please note eligibility requirement:
• Academic excellence of the proposed student i.e. 2:1 (or equivalent GPA from non-UK universities [preference for 1st class honours]); or a Masters (preference for Merit or above); or APEL evidence of substantial practitioner achievement.
• Appropriate IELTS score, if required.
For further details of how to apply, entry requirements and the application form, see: https://www.northumbria.ac.uk/research/postgraduate-research-degrees/how-to-apply/
Please note: Applications that do not include a research proposal of approximately 1,000 words (not a copy of the advert), or that do not include the advert reference (e.g. SF19/…) will not be considered.
Northumbria University takes pride in, and values, the quality and diversity of our staff. We welcome applications from all members of the community. The University holds an Athena SWAN Bronze award in recognition of our commitment to improving employment practices for the advancement of gender equality.
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