Changing Perspectives in Fashion Events at Glasgow Caledonian University on FindAPhD.com

The global fashion industry has contributed to the global economy and consumer culture. However, it has also received criticisms from researchers, policymakers, practitioners, and the general public because some of the ways it competes and operates. Within the fashion industry, fashion shows/events are key to gaining consumer attention and engagement. Furthermore, some of these events (e.g., International Fashion Week) have the ability to contribute to local economy by stimulating consumptions relating to tourism and hospitality products. On the other hand, some would argue that these events have negative effects on society and the natural environment, such as promoting wasteful consumption and presenting unrealistic images to consumers.

The global fashion industry has experienced much change over the last few decades because of increased competition, digital technology advancement, overseas production, and the COVID-19 pandemic. These developments have also affected the way fashion events are organized and promoted. The current body of literature has not done enough to document these changes and their implications. In the fast-changing world of the fashion industry, it is imperative that researchers and practitioners in the field are kept abreast of the latest trends and developments. The aim of this project is to provide insight into the fashion industry’s influence on consumers, society, and businesses by focusing on fashion events. It plans to develop theoretical, conceptual, and practical implications towards a better understanding of the new and changing roles of fashion events

Topics of interests:

1. Fashion event management / marketing

2. Fashion event from different stakeholders’ perspectives

3. Fashion event and digital technology / social media

4. Ethnicity, culture, self-image, and fashion event

5. Globalization / localization and fashion event

6. Fashion event and tourism activities

7. Other fashion event-related topics

We are particularly interested in projects that plans to use mixed research methods.

How to Apply

This project is available as a 3 years full-time PhD study programme with expected start date of 02 October 2023.

Candidates are encouraged to contact the research supervisors for the project before applying.

Applicants are required to provide a detailed research proposal as part of the application process.

Guidance on Writing a PhD Research Proposal is available at Prospective students | Glasgow Caledonian University | Scotland, UK (gcu.ac.uk)

Candidates should have a minimum of a first degree (2:1 or higher) and/or a Masters degree.

Please note that emails to the supervisory team or enquires submitted via the project advert do not constitute formal applications; applicants should apply using the on our Application Process page by choosing Business Management and an October 2023 start date. Please quote the project reference number: GSBS/2023/006 on your application.

Applicants shortlisted for the PhD project will be contacted for an interview within six weeks from the closing date. The closing date for applications is Friday the 21st April 2023.

Please send any other enquires regarding your application to: [Email Address Removed]

Funding Notes

The GCU studentship is worth at least £22,568 per year for three years. The studentship covers payment of tuition fees (£4,880 for Home/RUK students or £16,800 for EU/International students) plus an annual stipend of £17,688 for Home/RUK students or an annual scholarship of £6,548 for EU/International students.
EU/International candidates of outstanding calibre may be awarded a studentship of £34,488 per year for three years. The International Enhanced Scholarship covers payment of tuition fees (£16,800) plus an annual stipend of £17,688.
For further details please see our Fees and Funding and Research Scholarships and Studentships webpages.