Purchasing decisions and return rates for fashion products in online retailing are significantly affected by the differences between the visual appearance (e.g. colour and visual-tactile) of the online image and their real appearance, touch and feel when the products are received.
At the University of Leeds, we have developed a novel colour image capturing system that has been successfully used for imaging 2D fabric samples.
We have developed a unique tactile measurement system, the “Leeds University Fabric Handle Evaluation System” (LUFHES) to objectively characterise and distinguish fabric tactile properties. These tools will be enlisted in this project to develop a novel methodology to reproduce the colour and appearance of 3D formed fabrics as well as their visual-tactile properties.
This work will lay down a foundation for the effective presentation of both fabric colour and visual-tactile properties for images of fashion products for online retailing.
Applicants must have a strong Colour/ Vision/3D Imaging/textile technology background, with a good understanding of psychophysical experiments is also desirable.
Applicants to research degree programmes should normally have at least a first class or an upper second class British Bachelors Honours degree (or equivalent) in Colour Science, Psychology, Textile Technology, Fashion Technology, Textile Design, Image Science or another appropriate undergraduate or Masters discipline. Applicants who are uncertain about the requirements for a particular research degree are advised to contact the Faculty PGR Admissions Team prior to making an application.
The minimum English language entry requirement for research postgraduate research study is an IELTS of 6.5 overall with at least 6.0 in each component (reading, writing, listening and speaking) or equivalent. The test must be dated within two years of the start date of the course in order to be valid. Some schools and faculties have a higher requirement.