About the Project
Despite a wealth of research on the topic of collaboration among construction participants, conflicting instances affecting project success remains as one of the challenges in construction industry with various levels of negative impacts on the output of the project. Several procurement methods including relational contracts have been developed over the decades to create and to encourage collaborative environments in construction project teams. Alliance contracting is one of such methods with the aim of promoting strong inter- and intra-organisational collaboration; this method promotes participants’ commitment by sharing projects’ gains and losses whilst acting in good faith and adopting a ‘sink-or-swim-together’ culture. Since individuals in construction projects are from different organisations, the success and failure of such methods heavily depends on the value proposition of those different organisations as well as the individuals representing them. This creates a space to explore the extent to which the value proposition of several construction businesses could be aligned with the objectives of alliance contracting for a better collaboration among construction participants. Avoiding disruptive conflicts will have its positive effects on the time and cost of projects in addition to the well-being of the individuals involved in the project.
Adopting the ideas of business model canvas combined with the network theories shall provide the platform to explore the value proposition of several organisations involved in construction projects whilst taking into account the nature of the interaction between the representatives of those organisations.