Communicating Difficult Health Messages at University of Birmingham on FindAPhD.com

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Prof I Szmigin, Dr S Leek No more applications being accepted Competition Funded PhD Project (European/UK Students Only)

Birmingham United Kingdom

About the Project

Social media has changed marketing from the simple dissemination of information by organisations to the creation, sharing and exchange of ideas between various stakeholders. This can, as a result lead to certain stakeholder groups taking an unintended perspective of the original message; for example Cancer Research UK’s campaign linking obesity to cancer was perceived as fat shaming and received substantial negative publicity. This research aims to identify themes and discourse of debate around health messages on social media, determine how organisations can engage effectively and encourage healthy, civilised discourse.

For more information about the scholarship, eligibility criteria and application forms, please email: [Email Address Removed]

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Communicating Difficult Health Messages

University of Birmingham Birmingham Business School

This project is no longer listed on FindAPhD.com and may not be available.

About the Project

How good is research at University of Birmingham in Business and Management Studies?

Where will I study?

University of Birmingham

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