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Communicating Difficult Health Messages


Project Description

Social media has changed marketing from the simple dissemination of information by organisations to the creation, sharing and exchange of ideas between various stakeholders. This can, as a result lead to certain stakeholder groups taking an unintended perspective of the original message; for example Cancer Research UK’s campaign linking obesity to cancer was perceived as fat shaming and received substantial negative publicity. This research aims to identify themes and discourse of debate around health messages on social media, determine how organisations can engage effectively and encourage healthy, civilised discourse.

Funding Notes

Scholarships are available to candidates of the highest academic calibre who wish to conduct doctoral level study on one of the research topics advertised. A full scholarship is equivalent to an ESRC studentship and covers Home/EU fees (£4,380) plus a living allowance (stipend) of £15,285 per annum for three years, subject to satisfactory progress. For applicants outside the EU, a full scholarship normally equates to £19,655 covering full fees and providing a contribution towards living expenses.

For more details, please visit our Research Business School Doctoral Scholarship page View Website

Related Subjects

How good is research at University of Birmingham in Business and Management Studies?

FTE Category A staff submitted: 53.10

Research output data provided by the Research Excellence Framework (REF)

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