This is a self funded PhD project.
Beck, N. and Rygl, D. 2015, “Categorization of multiple channel retailing in Multi-, Cross-, and Omni-Channel Retailing for retailers and retailing”, Journal of Retailing and Consumer Services, vol 27, pp 170-178.
De Vries, N. J. and Carlson, J. 2014, “Examining the drivers and brand performance implications of customer engagement with brands in the social media environment”, Journal of Brand Management, vol 2 (6), pp 495-515.
Hollebeek, L. D. 2011, “Demystifying customer brand engagement: Exploring the loyalty nexus”, Journal of Marketing Management, vol 27 (7/8), pp 1-23.
Neslin, S.A., Grewal, D., Leghorn, R., Shankar, V., Teerling, M.L., Thomas, J.S., Verhoef, P.C. 2006, “Challenges and opportunities in multichannel customer management”, Journal of Service Research, vol 9 (2), pp 95-112.
Resnick, S., Foster, C., Woodall, T. 2014, “Exploring the UK high street retail experience: is the service encounter still value?”, International Journal of Retail and Distribution Management, vol 43 (9), pp 839-859.
Verhoef, P.C., Kannan, P.K., Inman, J.H. 2015, “From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing”, Journal of Retailing, vol 91 (2), pp 174-181.
FTE Category A staff submitted: 23.00
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