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Click here to search FindAPhD.com for PhD studentship opportunitiesAbout the Project
Programme of work
Literature review of human memory, human cognition and human responses to change.
Literature review of trend analysis techniques and design scenario generation techniques.
Literature review of strategies for human immersion with particular focus on the parameter of time.
Development of multiple “real fictions” for use in the design of complex mobility systems.
Testing of the multiple “real fictions” with a minimum of 15 individuals varying gender.
Testing of the multiple “real fictions” with a minimum of 15 individuals varying age.
Testing of the multiple “real fictions” with a minimum of 15 individuals varying nationality.
Testing of the multiple “real fictions” with a minimum of 15 individuals varying the exposure time.
Development of criteria for the definition of optimal “design fictions” in relation to mobility systems.
Final reporting
Value of the research both commercial and academic
The proposed research will substantially and decisively extend the knowledge of the issues involved in “design fictions” and is expected to produce important clarifications regarding how, when and why the approach might be applied. Further, the research will develop new evidence of the ability of “design fictions” to enhance customer experience and to deepen customer loyalty.
Funding Notes

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