This 12 month Master's by Research project in collaboration with Open Media aims to give a Life Cycle Assessment for Digital Out Of Home advertising screens #sustainablemgt
Open Media is a media specialist that offers sophisticated and diverse ways of reaching target audiences. Digital Out Of Home (DOOH) is the fastest growing part of the market and provides some of the most innovative solutions when used creatively. Open operates around 30 DOOH LED screens across the UK, ranging in size, spec and location. It is not yet known how long these screens can operate for and little research has been done across the sector to develop a responsible operational plan, including end-of-life solutions for such screens. This research will use Open’s operational data, alongside information provided by suppliers and manufacturers, to develop a Life Cycle Assessment for such DOOH screens. This assessment will give options for potential reuse of screen elements and responsible recycling options for remaining parts.
This project has huge potential to deliver carbon savings across the sector, by reducing Waste Electrical and Electronic Equipment (WEEE) waste, a growing waste stream which is notoriously difficult to manage.
Candidates will ideally have a 2:1 in a management or data science (or a related discipline). You should be highly motivated and comfortable handling and interrogating data.
Deadline for applications: Midnight Sunday 12th June 2022
Start date: July 2022
Project ref LCEI-132
Eligibility
Before applying for this opportunity please download and read the Graduate Researcher Application Criteria
Non-UK/home candidates: For information on home/international fee eligibility please see the university fees status webpage. From 1st January 2021, EU students are required to have a visa to enter into the UK as well as other international categories. Please check these details to see if you would need to apply for a visa and indicate this on your criteria document.
Enterprise & academic partners
This project will be supervised by:
- Dr Quynh Do Nhu
- Dr Xishu Li
- Dr Lingxuan Liu
Open Media is a media specialist that offers sophisticated and diverse ways of reaching target audiences. Digital Out Of Home (DOOH) is the fastest growing part of the market and provides some of the most innovative solutions when used creatively. Open has access to software which allows DOOH to come alive, with live feeds and creative executions that react to the immediate environment in real time. Open has a strong ethos of operating in a responsible and sustainable manner and is keen to partner with the Eco-I NW project to further these endeavours.
This project is part-funded by the European Regional Development Fund and is subject to funding confirmation.
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