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Developing a place-based strategic marketing plan to develop the Electech Innovation Cluster

   Centre for Global Eco-Innovation

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  Dr A M D Richardson, Dr Alan Gilchrist  No more applications being accepted  Funded PhD Project (Students Worldwide)

About the Project

This 12 month Master's by Research project in collaboration with The Electech Innovation Cluster aims to provide a strategic marketing plan, which demonstrates local and national importance of the Electech #marketing #strategy #entrepreneurship

The Electech Innovation Cluster (ETIC) is a not for profit membership organisation for SMEs in the Morecambe Bay area trading in the Electech industry. ETIC currently has 22 members and is run by a leadership team of volunteers who are SME members, such as Like Technologies Ltd. The group’s ability to market itself effectively has been restricted due to limited time, funding and expertise available, however there is great potential to drive industry innovation across the Morecambe Bay area.

This project aims to develop the ETIC brand and marketing strategy to develop its impact both locally and nationally. This project will assess how best to market ETIC to enable its strategic goals to be achieved, including cluster and SME growth and sustainable environmental development. You will consider how the ETIC could be marketed nationally to enable the Morecambe Bay area to become a centre of excellent for Electech SMEs and future start-ups. This research will support ETIC’s understanding of its diversity, career opportunities and economic importance both now and in the future. It will also develop the ETIC’s ability to deliver low carbon solutions.

The outcome of this project will be the development of a strategic marketing plan for the cluster, to include both a local and national marketing campaign to promote the Electech industry.

Candidates should have a 2:1 degree in marketing, business management, entrepreneurship and strategy or a related discipline.

Deadline for applications: Midnight Sunday 12th June 2022

Start date: July 2022

Project ref LU-351


Before applying for this opportunity please download and read the Graduate Researcher Application Criteria

Non-UK/home candidates: For information on home/international fee eligibility please see the university fee status webpage. From 1st January 2021, EU students are required to have a visa to enter into the UK as well as other international categories. Please check these details to see if you would need to apply for a visa and indicate this on your criteria document.

Enterprise & academic partners

This project will be supervised by:

  • Prof Andrew Richardson
  • Dr Alan Gilchrist

The Electech Innovation Cluster (ETIC) is a not for profit membership organisation for SMEs in the Morecambe Bay area trading in the Electech industry. ETIC currently has 22 members and a number of supporters and has been set up to improve innovation, economic growth, knowledge and collaboration within the SME community whilst partnering with supporting organisations to ensure common challenges can be addressed as a collective. These challenges include skills development and retention, supply chain establishment, innovative design of partially funded products and services and long term sustainable and environmentally focussed product development.

This project is part-funded by the European Regional Development Fund and is subject to funding confirmation.

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