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Developing successful interactive and participatory media forms - SACI0010

Project Description

Project description

As broadcast technology evolves at a fast pace, young audiences increasingly expect to be able to engage with digital content. This might involve a backchannel of socialisation around a story, the notion of enhanced media forms or participation with the narrative itself. As a result, media organisations in the UK and globally, are creating interactive media forms on digital platforms to engage viewers. These can take the form of immersive experiences or transmedia narratives to enhance user agency.

Edinburgh Napier University is looking for a PHD student to investigate such interactive projects either through traditional research methodologies or by means of a practice-as-research creative project. The PHD should seek to study the scope and prevalence of digital interactive narratives and investigate whether such media forms might help democratise storytelling and help restore trust in the digital public space.

Academic qualifications:
A first degree (at least a 2.1) ideally in a related subject with a good fundamental knowledge of transmedia storytelling.

English language requirement:
IELTS score must be at least 6.5 (with not less than 6.0 in each of the four components). Other, equivalent qualifications will be accepted. Full details of the University’s policy are available online.

Essential attributes:
 Experience of fundamental aspects of the TV and digital ecosystem in the UK
 Competent in theoretical analysis
 Knowledge of transmedia production techniques.
 Good written and oral communication skills
 Strong motivation, with evidence of independent research skills relevant to the project
 Good time management

Desirable attributes:
General interest in interactive media forms. Media industry experience would be desirable for TV practice-based proposals.

When applying for this position please quote project SACI0010

Funding Notes

This is a self-funded PhD opportunity


Blake, J. (2017) Television and the Second Screen. Routledge. Ryan, M-L. (1994) Immersion vs. Interactivity: Virtual Reality and Literary Theory. Post Modern Culture. Volume 5.1
Ryan, M-L. (2004) Will New Media Produce New Narratives? In Narrative Across Media: The language of Storytelling. University of Nebraska Press.
Murray, J. (1997) Hamlet on the Holodeck. MIT Press.
Phillips, A. (2013) A Creator’s guide to transmedia storytelling. McGraw-Hill. USA.
Elsaesser, T. (2014) Pushing the contradictions of the digital:
‘virtual reality’ and ‘interactive narrative’ as oxymorons between narrative and gaming. New Review Of Film And Television Studies Vol. 12 , Iss. 3,2014
Dowd, T; Fry, M; Niederman, M & Steiff, J (2013)Storytelling across worlds. Focal Press. Massachusetts.

How good is research at Edinburgh Napier University in Communication, Cultural and Media Studies, Library and Information Management?

FTE Category A staff submitted: 7.60

Research output data provided by the Research Excellence Framework (REF)

Click here to see the results for all UK universities

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