About the Project
The construction industry is moving towards offsite construction and, considering the crucial role of SMEs in delivering projects, the path to successful offsite construction is through digitalised SMEs. Many of smaller firms lack the key resources to create and deliver the value propositions necessitates from a digitised enterprise. This research aims to explore the opportunity of a working partnership between construction SMEs and technology firms. This shall allow construction firms to use the resources of the technology firms for an improved digital infrastructure and allow the technology firms to gain access to the construction market. Specifically, this research adopts a service ecosystem approach in analysing such inter-firm relationships to explore and theorise mechanisms through which SMEs and technology firms identify, build, develop and fully utilise relationships. These mechanisms may include the evolution of institutions at macro-, meso- and micro-level of analysis, such as government policies (macro), inter-firm contracts (meso) and internal procedures (micro).
The study is based on the fundamental concepts of business model that would enable the researcher to map the current business strategies of the firms and to identify the companies’ customer segments and value propositions. Depending on the particular interest of the researcher and their background, theories related to business development and human technology interaction shall provide appropriate conceptual frameworks to analyse the data, contribute to the knowledge and develop practical solutions. A functional partnership that meets the interests of both construction and technology firms creates a platform through which they can diversify their customer segment and increase their profit, resilience and reputation.
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