The studentship is available to Students Worldwide, and covers full fees and a full stipend, paid for three years at RCUK rates (for 2018/19, this is £14,777 pa).
Bian, X. (2018). Do counterfeits only affect brands that are heavily counterfeited? New insights. Brand Protection Professional, 3(2), pp. 20-22.
Bian, X., Wang, K-Y., Smith, A. and Yannopoulou, N. (2016). New Insights into Unethical Counterfeit Consumption. Journal of Business Research. 69(10), pp. 4249-4258.
Bian, X. and Wang, K-Y. (2015). Are size-zero female models always more effective than average-sized ones? Depends on Brand and self-esteem! European Journal of Marketing. 49(7/8), pp. 1184-1206.
Bian, X., Haque, S. and Smith, A. (2015). Social Power, Product Conspicuousness and the Demand for Luxury Brand Counterfeit Products. British Journal of Social Psychology, 54(1), pp. 37-54.
Yannopoulou, N., Liu, M., Bian, X., and Elliot, R. (2015). Perceptions of Authenticity within the Chinese Marketplace, Journal of Business Research, 68(1), pp. 27-33.
Bian, X., Yannopoulou, N., Wang, K-Y. and Shu, L. (2013). Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions. Advances in Consumer Research, 40, 1132.
Bian, X., Kitchen, P. and Cuomo, M. (2011). Advertising Self-Regulation - Clearance Processes, Effectiveness and Future Research Agenda. The Marketing Review, 11(4), pp. 393-414.
Bian, X. and Moutinho, L. (2011). Counterfeit and Branded Products - Effects of Counterfeit Ownership. Journal of Product and Brand Management, 20(5), pp. 379-393.
Bian, X. and Moutinho, L. (2011). The Role of Brand Image, Product Involvement, and Knowledge in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects. European Journal of Marketing, 45(1/2), pp. 191-215.
Bian, X. and Moutinho, L. (2009). An Investigation of Determinants of Counterfeit Purchase Consideration. Journal of Business Research, 62, pp. 368-378.
Veloutsou, C. and Bian, X. (2008). A Cross-National Examination of Consumer Perceived Risk in the Context of Non-Deceptive Counterfeit Brands. Journal of Consumer Behaviour, 7(1), p. 3-20.
Bian, X. (2008). An Examination of Determinants of Likelihood of Consideration of Counterfeit Luxury Branded Products. Advances Doctoral Research in Management, 2, pp. 77-103.
Bian, X. and Veloutsou, C. (2007). Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. Journal of Brand Management, 14, pp. 212-222.
Hui-Yi Lo, Harvey, N. & Thomson, M.E (2012). Information search and product knowledge: Differences between shopaholics and general shoppers in Britain and Taiwan. Journal of Customer Behavior, 11(4), 349-371.
Ayton, P., D. Önkal, and L. McReynolds (2011). Effects of ignorance and information on judgments and decisions. Judgment and Decision Making, 6, 381-391.
Önkal , D., M.S. Gönül, P. Goodwin, M. Thomson, E. Oz (2017). Evaluating expert advice in forecasting: Users’ reactions to presumed vs experienced credibility. International Journal of Forecasting, 33, 280–297.