Effects of life status changes on consumption behaviour among older people in China
Despite the importance due to rapid population ageing in many countries, older consumers in comparison to other age groups remain under-researched and are often ignored by marketing practice. This is especially true for the case of China, as most empirical research has focused on developed countries with different circumstances from China which is growing old before becoming a rich nation.
This research project investigates effects of life status changes on consumption behaviour among older people in China. The overall aim is to understand the psycho-social processes that accompany the transition from one life stage to another (e.g. when becoming a grandparent, when becoming an empty-nester, when retiring, etc.) and how they influence consumption patterns. By finding out about the major life transitions as perceived by older Chinese and by shedding light on the role that consumption plays in this transition and in building social identity, we also hope to further our understanding of the relationship between consumption and quality-of-life of older people.
The candidate should have a first class or upper second class honours degree, and a master’s degree (MRes or equivalent qualification). Evidence of good spoken and written English is essential. The candidate should have an IELTS score of 6.5 or above, or an equivalent qualification, if the first language is not English. Admission, however, is at the discretion of the PhD Programme Director. This position is open to all qualified candidates irrespective of nationality.
Degree: The student will be awarded a PhD degree from the University of Liverpool (UK) upon successful completion of the program.
For more information about doctoral scholarship and PhD programme at Xi’an Jiaotong-Liverpool University (XJTLU): Please visit:
How to Apply
Interested applicants are advised to email the following documents to [Email Address Removed] (please put the project title and primary supervisor’s name in the subject line).
- Two reference letters
- Personal statement outlining your interest in the position
- Proof of English language proficiency (an IELTS score of above 6.5 or equivalent is required
- Verified school transcripts in both Chinese and English (for international students, only the English version is required)
- Verified certificates of education qualifications in both Chinese and English (for international students, only the English version is required)
Informal enquiries may be addressed to Dr Florian Kohlbacher ([Email Address Removed]), whose personal profile is linked below:
The PhD studentship is available for three years subject to satisfactory progress by the student. The award covers tuition fees for three years (currently equivalent to RMB 80,000 per annum) and provides a monthly stipend of 3500 RMB as a contribution to living expenses. It also provides up to RMB 16,500 to allow participation at international conferences during the period of the award. It is a condition of the award that holders of XJTLU PhD scholarships carry out 300-500 hours of teaching assistance work per year.
The scholarship holder is expected to carry out the major part of his or her research at XJTLU in Suzhou, China. However, he or she is eligible for a research study visit to the University of Liverpool of up to three months, if this is required by the project.